About Us

One day a blue collar working class hero, Dad, purchased an Evel Knievel bicycle with training wheels for his son, John. He taught John about hard work while Dad worked on his motorcycle and cars. Inspired by Dad, John created a self-made in the USA apparel brand for unapologetic working class hellraisers. It's a tribute to thrill seekers, motorcycle badasses, speed demons, kustom kulture, ghastly nights, blue collar values, and Dad, the true working class hero. Driven John Co. is built to take off, faster than death. Proudly not for everyone.